Communication Guidelines

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Visual Identity

Visual identity refers to the overall impression of an organisation which is projected internally and externally through the use of the Anna Lindh Foundation logo, brochures, promotional materials, newsletters and the website. The main aim of guidelines on visual identity is to ensure visibility of the organisation and coherence of its institutional identity in communication activities.


New Phase, New Identity.

Reinventing our visual identity is an opportunity to start a new phase by communicating a fresh approach across the Anna Lindh Networks and projects.


The keywords behind the new visual identity are clearly represented in the three circles illustrated above. The keywords are grouped into three categories:

  • The nature of ALF as a shared institution between Europe, Arab countries, and Mediterranean countries.
  • The role of the foundation as a catalyst in civil society.
  • The characteristics that the new visual identity should reflect as fresh and action oriented.

The clear role of the foundation as a catalyst in civil society is clearly reflected in the new logo with the use of diverse shapes and colours all coming together in a circle symbolizing unity.