Communication Guidelines

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Visual Identity

Visual identity refers to the overall impression of an organisation which is projected internally and externally through the use of the Anna Lindh Foundation logo, brochures, promotional materials, newsletters and the website. The main aim of guidelines on visual identity is to ensure visibility of the organisation and coherence of its institutional identity in communication activities.


The logo font used for our logo is Homenaje, a grotesque and sans serif narrow type. It provides economy in text setting without losing its strong, straight and steady features.

The usage of Homenaje should only be limited to the logo, and can also be used as a display font for titles in both print and web.

Typeface for web and print

For English body copy always use any variation of the Open Sans typeface.

Open Sans Bold and Italic can be used to highlight words or lines in the text. The same rules apply in Arabic when using Helvetica Neue LT Arabic.

When creating internal communication documents without having access to these typefaces, alternative system fonts can be used: Calibri for Latin and Simplified for Arabic.