The Board of Governors of the Anna Lindh Foundation (ALF), comprised of the Senior Officials and Ambassadors of the Union for the Mediterranean (UfM), has approved the ALF Communication Policy as a central strategic objective, with the aim of: ‘increasing the reach and impact of the ALF’s activities, and contributing to the overall visibility of Euro-Mediterranean cooperation’ (ALF Triennial Programme 2012-14).
The ALF policy approach to communication centres on: (a) ensuring communication is at the start of the programming process and the heart of the institution’s overall programme; (b) putting in place a ‘Digital-First’ strategy whereby the ALF website portal and social media outreach are reinforced as the primary tools for external communication.