Communication Guidelines

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Visual Identity

Visual identity refers to the overall impression of an organisation which is projected internally and externally through the use of the Anna Lindh Foundation logo, brochures, promotional materials, newsletters and the website. The main aim of guidelines on visual identity is to ensure visibility of the organisation and coherence of its institutional identity in communication activities.


Use of colours
The logo is made of three colours to reflect diversity. The blue is inspired by the Mediterranean sea. A fresh blend of complementary blue and orange is used to create a beautiful lively contrast.




The three colour versions

The logo should never be used in colours other than the ones shown on this page. All artworks are available for the represented options.

The original coloured logo should always be used over a white or a very light background.

The reversed version of the logo should be used when the background darker than the coloured logo version.

The monochrome/black and white version should be used for publications that are destined for black and white printing or photocopying



Do not use the full colour version logo for black and white printing or photocopying because the colours will come out faded (Figure 2a, 2b).

Use of logo in white and colour

To maintain a strong image, tints of the corporate identity colours can be used. A gradation of the respective colours can be used as a background for the logo or other collateral material.

When using the visual identity colours as a background between an opacity of 100% and 40%, the logo must be used in its white colour version.

The logo coloured version must be used on a background that has a tint of 30% to 0%. The logo may also be used on different colours of backgrounds.