Communication Guidelines

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Visual Identity

Visual identity refers to the overall impression of an organisation which is projected internally and externally through the use of the Anna Lindh Foundation logo, brochures, promotional materials, newsletters and the website. The main aim of guidelines on visual identity is to ensure visibility of the organisation and coherence of its institutional identity in communication activities.

Visual identity

Our logo is the key element in our visual identity. It is fresh, modern and organic. It always includes two elements: the symbol, and the name which consists of the ‘Anna Lindh...
Use of colours The logo is made of three colours to reflect diversity. The blue is inspired by the Mediterranean sea. A fresh blend of complementary blue and orange is used to...
The logo font used for our logo is Homenaje, a grotesque and sans serif narrow type. It provides economy in text setting without losing its strong, straight and steady features....
The logo must always be on the top left of a composition. The second choice will be to place it at the lower right corner. Anna Lindh Foundation logo with project logos When...
New Phase, New Identity. Reinventing our visual identity is an opportunity to start a new phase by communicating a fresh approach across the Anna Lindh Networks and projects. The...
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